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China's current annual maintenance cost of civilian vehicles has exceeded 40 billion yuan. However, in this 400 billion yuan cake, 4S stores can only earn less than 30% of the share, most of the 4S stores are in a meager situation but it is understood that there are a number of car manufacturers in order to balance the interests of any 4S stores are not allowed In order to attract customers to reduce maintenance prices, it is even more forbidden to take out spare parts for the whole vehicle. If the agreement is violated, the store will face a number of sanctions, such as the supply of penalties from manufacturers and the deduction of rebates at the end of the year.
The result of this is very obvious. When most of the 4S stores in the world are operating at a low profit, a well-known auto company that insists on not taking out parts and components is profitable in seven 4S stores in Beijing, and the annual net profit is as high as several million. The highest annual net profit can reach 6 million yuan.
On the one hand, the sound of price cuts for the entire vehicle is inexhaustible, but there is little sound of hearing about the price reduction of auto parts. Jia Xinguang, chief analyst of China Automotive Industry Consulting Development Co., Ltd., reminded consumers yesterday through the media: “Now our auto factories are too monopolistic. They do not allow distributors to directly purchase spare parts and set prices on their own, but directly control them. Parts that are produced by oneself or that are produced by a supporting plant are resold to dealers. The profits that manufacturers supply parts and components to distributors can be turned up several times."
Status quo: monopoly and liberalization vary
Mr. Huang had just bought a famous brand car of his own, and accidentally knocked the water tank when driving, and the brand's 4S shop gave a replacement price of more than 2000 yuan (including parts and labor costs) for a water tank, but the market The price of the popular brand water tank is only a few hundred dollars.
Mr. Huang then came up with a way to save money: buy a water tank at the brand's 4S shop, and then find a friend to replace it. However, what was unexpected was that the brand's water tank could not be bought in its 4S store, and it took 7 of the 4S shops specialized in Buick in the capital. Mr. Wong’s reply was all: “The manufacturer has provisions in the store. It is possible to purchase spare parts for repairing vehicles and replace them immediately, but the accessories will not be taken for sale.†Mr. Huang, who has taken out some large auto parts cities in the suburbs, could not even buy the original parts of the brand. The owner of a sales store told Mr. Huang that the brand's spare parts would not be sold out and could not be bought in the market. "Even if it is bought, it is certainly false."
However, some media reporters interviewed Beijing Jeep and FAW-Volkswagen’s 4S shop managers. The answers were: “Accessories can be bought outside. If you suspect that our work cost is high, you can buy accessories outside the store.†During the interview, the reporter also learned that , Many auto manufacturers including Beijing Hyundai, Beijing Jeep and FAW-Volkswagen have separate supply channels for their marketing channels and accessories markets. Consumers can choose to repair their vehicles in the 4S shop and they can also choose to buy original parts. Outside repair.
Manufacturers: Maximize User Benefits
Why manufacturers insist on exclusive parts sales and maintenance business? Shanghai General Information Spokesman Song Hao said: “Some accessories that require low technical content, do not cause serious quality problems during assembly and repair are directly sold to customers, and those that affect vehicle safety and quality need to be rigorous. For the installation of training professionals, Shanghai General Motors requires that related purchases and repairs be carried out through Shanghai General Motors authorized sales service center, which we call closed-loop marketing, otherwise the responsibility of the stores and those auto repair shops or manufacturers cannot be met. We believe that we must insist that major auto parts are purchased and replaced in 4S stores.We cannot implement open and closed co-existence of two component sales models, because if problems arise, the responsibilities can be mutually adjudicated. ."
There is a proportional limit on the export of auto parts for Guangzhou Honda and FAW Toyota 4S stores. In this regard, the person in charge of Guangzhou Honda told reporters: “If 4S stores can be exported without restrictions, then the 4S shop itself has no meaning. A certain percentage of the export is to take care of users in remote areas. â€
Industry Association: 4S shop is an industry advancement
Zhang Xingye said: “I think that the purchase and maintenance of auto parts at designated locations in 4S and 3S stores is a reflection of the responsibility of manufacturers. It is an improvement in China and cannot be said to be a monopoly. Say who will take up the responsibility of full responsibility.At present, several major automotive joint ventures are implementing exclusive sales and replacement of parts and components. In the future, such exclusive agency or maintenance of 4S or 3S shop will be more and more in China. This is a development trend."
It is reported that Santana and some other auto brands are also preparing to switch from a liberalized auto parts marketing model to a closed marketing model. Lu Shaoning, deputy director of the Guangzhou Automobile Maintenance Industry Association, told reporters: “Although the price of auto parts for different brands with the same purpose may indeed differ by a factor of ten, the quality difference between them is considerable.â€
China Consumers Association: 4S shop did not give everyone equal opportunities
Wang Qianhu, director of the Legal Affairs and Complaints Department of the China Consumers Association, said in an interview with reporters: “The 4S store’s uniform pricing approach is itself unreasonable, and a single supply channel does not provide equal service to other auto repair companies. Opportunities for competition also do not give consumers the right to choose freely."
Shao Qihui, Honorary President of the National Machinery Federation pointed out that after China's accession to the WTO, the foreign joint venture parts and components companies can take control. If this trend is allowed to develop, multinational companies can fully control the key components through joint ventures and actually achieve control over the entire vehicle company. .
Stones from other hills:
Different countries are different
What are the sales and maintenance conditions of auto parts in other countries? In response to an interview with this reporter, Zhang Xingye, the Honorary Chairman of the China Automobile Engineering Society, said that the situation in each country is different. For example, in Japan almost exclusively 4S or 3S type exclusive brand sales and maintenance are implemented. However, in the United States, there are very few sales and maintenance of auto parts through stores. In the US supermarkets, various brands of auto parts can be purchased. In Europe, the original auto parts sales and repairs were performed in the same way as Japan. However, in October last year, the EU regulations did not allow car manufacturers to monopolize the sales and maintenance of auto parts through the 4S or 3S shop model. 4S shop Can not engage in exclusive agency, but must be responsible for more than two car brand sales and maintenance business.