Shanghai Auto Show Review: Prospects for New Brands in China

SEAT is a sub-brand of Audi Management. It was originally a Spanish brand. The public in China has a low awareness of it. In fact, we had contact with it as early as 20 years ago. It was only when it was introduced by FAW-Volkswagen. Instead of SEAT, it is called Metro Golf and hangs the mass mark. I once interviewed the head of Seat in Audi's headquarters in Ingolstadt. He thinks that the brand's characteristics are young and fashionable. It pays attention to novel design and compactness. I think Lesiate doesn't have a C-class car, and B-class is also very less. It is estimated that if China is to be sold, coastal cities, especially southern cities with similar Mediterranean climate, may sell better.

SEAT ibiza

The significance of the Citroen DS is that it is the first model Changan Citroen took out, this series of European style is more prominent, whether it is DS3, 4 or 5, are five-door hatchback, this SPORTBACK models have a lot of space in the country, However, it is not as popular as the SUV, and the DS series is relatively expensive. So I'm not optimistic about its prospects.

Citroen DS3

Baojun and Nazhijie share a common feature. Their manufacturers are all three-party joint ventures. Baojun is a new brand of SAIC-GM-Wuling, and Nazhijie is a joint venture of Taiwan Yulon, Dongfeng Motor and Zhejiang Zhongyu. They are relatively special self-branded products and they contain diversified management and development concepts. Therefore, their advantages are that they are proactive. The disadvantages are weaker brand names and lack of word-of-mouth. User development may need to start from the third and fourth tier cities, as well as the front line. The city's big customers start.

Baojun 630