Recently, Bosch, the world’s leading technology and service provider, announced that its consolidated sales in China reached RMB 41.7 billion in 2012. "After years of strong growth, Bosch China's performance in 2012 will remain at the same level as its historical commanding heights. China is still Bosch's second largest overseas market. In 2013, Bosch China expects to achieve strong growth." Bosch Group Director, Asia-Pacific head Rui Shih said that "Bosch has achieved a compound annual growth rate of 25% in China in the past ten years. In the next few years, Bosch China will strive to maintain double-digit annual growth." In 2012, Bosch deepened its localization strategy and improved local flexibility. A number of measures will continue to be implemented in 2013, including strengthening local management decision-making authority, increasing local product added value, expanding local procurement ratio, enhancing product local market orientation, and continuously increasing local R&D investment. The performance of Bosch's business areas varied in 2012: Bosch Automotive Technology's business benefited from a series of innovative technology solutions that fit the Chinese market, and the growth was synchronized with the market throughout the year; Bosch's industrial technology business was affected by the downturn in the construction machinery industry; Consumer products and construction technology business grew steadily with the recovery of the real estate market. Bosch Group 2012-2013 business development In 2013, Bosch's global business is expected to achieve growth of 2% to 4%. Measures to reduce fixed costs, limit capital expenditures, and corporate acquisitions initiated in 2012 will continue in 2013. As a global leading technology and service provider, Bosch will continue to increase investment in environmental protection, energy efficiency improvement and security. Bosch believes that there are broad prospects for energy efficiency improvement and potential business opportunities in power supply, energy management and thermal insulation technologies in modern buildings. On January 1, 2013, Bosch reorganized its business into four major areas, adding new energy and construction technology business units. In 2012, the relevant business unit of the business unit created a total of 5 billion euros in revenue. At the same time, Bosch will achieve growth through innovative products, Internet-based business models, and further expansion of the global market. At the recent Bosch Group press conference in Germany in 2013, Dr. Volkermar Dunner, Chairman of the Bosch Group, stated: "The diversified products, technologies and services of the Bosch Group are particularly important in this era of extensive interconnection. "" Fully promote the localization strategy "Bosch has always paid attention to the long-term layout in the process of localization. Innovation and talent are the main drivers of Bosch's long-term development in China." Dr. Chen Yudong, President of Bosch (China) Investment Co., Ltd., said that Bosch kept high in China in 2012. The investment amounted to RMB 3.6 billion in the year, and localization has advanced from multiple levels. Dr. Chen Yudong, President of Bosch (China) Investment Co., Ltd. Bosch continues to invest in research and development, and its local R&D capabilities have improved significantly. In 2012, Bosch China successfully registered 126 local patents, an increase of 75% over 2011. As of the beginning of 2013, Bosch China employees increased by 11% to 34,000, of which R&D personnel increased by 16% to 3,200. In order to further improve local decision-making capabilities, Bosch has appointed top executives in Chinese for business units in automotive technology, energy and construction technology in China. In the regional market, Bosch deepened the "Western strategy" and established a Bosch Communication Center Chengdu station to help customers in China optimize business processes and provide comprehensive technical support. Bosch Chassis Control Systems' new plant in Chengdu will be put into use this year, Bosch New tools for power tools and Bosch Packaging Technology are expected to be completed in 2014. In addition, in Nanjing, the Bosch Automotive Aftermarket Division has established the world's largest spark plug production base and Asia Pacific R&D center. Customized solutions for customer needs With the increasing contribution of consumption to the growth of the national economy, the Chinese economy is undergoing a new round of transformation. "Differentiation of domestic user needs is deepening, demand structure has been rapidly upgraded, and consumption patterns have also undergone profound changes." Dr. Chen Yudong said, "Bosch closely focuses on user needs and expands and deepens through product, technology, R&D, and channels. To further narrow the distance with users and provide solutions that better meet the needs of users." In the extension of products and technologies, local innovation contributions from various Bosch divisions have been prominent. The economical airbag control unit AB light, the T series electric tools custom-made for Chinese craftsmen, and the low-power wall-mounted boilers developed by the Bosch Thermotechnical Division are local R&D products, furthering the quality and performance of Bosch. Optimize costs and serve more local users. In order to enhance user communication, Bosch has established a platform for many direct dialogue users such as Bosch Automotive's professional maintenance of Beijing direct sales stores to grasp the changes in the latest market demand. In the future, Bosch will continue to focus on the needs of its users and strive to achieve a transition from “enhancing user satisfaction†to “encouraging user enthusiasmâ€. Improvement of user experience around interconnect technologies will be an important path for Bosch to achieve transformation. In addition, the energy and construction technology business unit established in early 2013 has great potential in both commercial and environmental protection; thermal and security system control and energy management services are the focus of the Bosch Group in this area. Continue to support the competitiveness of local industries Rapid industrialization will build China into a global manufacturing center. However, while maintaining the development of the industry, China also needs to face the challenges posed by the environment and resources. "The upgrading of China's domestic manufacturing industry is of great significance to changing the mode of economic development. Improvements in technological innovation and green environmental protection will be the main direction of industrial transformation." Dr. Chen Yudong said, "The transformation of talents will be the key to a successful corporate transformation. Especially the blue-collar talents who are the cornerstone of the manufacturing industry." Bosch's "dual system" vocational education model cultivates many outstanding blue-collar talents for the company and guarantees Bosch's long-term competitiveness in the manufacturing field. In 2007, Bosch introduced the "dual system" to China, successively in Suzhou, Beijing, Changsha, Nanjing and other places. By 2012, more than 200 apprentices had completed training and demonstrated excellent skills in their work. With strong local R&D capabilities, Bosch provides innovative energy efficiency improvement solutions for related industries. In the automotive field, Bosch is dedicated to the development of energy-saving and efficient technologies. The economical exhaust gas after-treatment system Denoxtronic 6-5, start-stop system has been mass-produced for the Chinese market; in the field of manufacturing, Bosch introduced the "Rexroth 4EE concept of high-efficiency", this concept through the entire line of the production system optimization design, the highest It can save 44% of energy consumption. Based on the full value chain, Bosch works with upstream and downstream partners to enhance the overall competitiveness of the industry and fully support the development of the industry. In 2012, Bosch worked closely with upstream host companies in R&D, supply chain and other areas, winning recognition from all parties and was awarded more than 60 "excellent supplier" awards; in order to ensure quality from the source, Bosch actively explores and develops Bosch is an excellent supplier of international standards. To this end, Bosch has set up a "preferred supplier" award to encourage outstanding upstream companies in terms of product or service quality. Actively practice corporate social responsibility As a responsible employer, Bosch is committed to providing attractive working conditions and competitive career development prospects. In the past two years, Bosch has been awarded the honorary title of "China's Outstanding Employer" by the CRF Joint Investigation Agency, an independent international human resource practice assessment and certification body. As a good corporate citizen, Bosch expands its business and institutions in China and also actively contributes to society as an integral part of its corporate strategy. In 2012, the Bosch China Charity Center launched a project plan for the next three years to support education, employment, and even long-term economic development in Central and Western China. Bosch integrates corporate social responsibility into day-to-day corporate activities. It aims to promote the harmonious coexistence of enterprises and society and achieve long-term sustainable development. 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Director of the Bosch Group, head of Asia Pacific