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According to statistics from relevant departments, domestic cars sold a total of 2.79 million vehicles in the first half of this year, an increase of 9.4% year-on-year. In all vehicle models, the car is still the most prominent market segment with a sales volume of over 1.3 million units and an increase of more than 17%. However, in the first half of the model segment market, there is also an overall increase in the market segment, although not very large, but the major automotive groups in the first camp such as Dongfeng, SAIC, and Changan are frequently involved in this process. Submarkets have moved and "made" news. The segmented market for this model is the mini commercial vehicle market (hereinafter referred to as the mini-vehicle market) that has recently attracted considerable attention from the industry.
Related industry sources pointed out that although the mini car market's output value, sales and profits are far inferior to other market segments, but because of its relatively easy to sell, it often plays a decisive role in determining the size of the company's sales, so it includes SAIC. Several major automobile groups, including Dongfeng, FAW and Changan, have all laid out strategies that will make a big difference in this market.
In the first half of the year, mini vehicle sales increased 10% year-on-year
In 2004, domestic micro-vehicle production and sales volume was around 1 million (including mini-cars modified with mini-car chassis), which accounted for about 20% of the entire domestic auto market. In the micro-vehicle industry, Chang'an has a maximum share of 36%, SAIC-GM-Wuling 25%, Hafei 20%, FAW Jiabao 10%, and Changhe Automobile 9%. In the first half of this year, statistical data showed that the total sales volume of domestic micro-vehicles was 553,360, which was an increase of about 10% from the same period of last year. However, the share of total domestic auto sales did not change significantly and was still around 20%.
Compared with the market share of the entire domestic auto market, which has basically remained unchanged, and the sales volume has grown slightly, the relatively large changes in the micro-car industry in the first half of this year have been changes in the internal structure. In 2004, the micro-vehicle industry from the "big boss" to "five" are Changan, SAIC-GM-Wuling, Hafei, Jiabao and Changhe. However, as of the first half of this year, the top 5 in the micro-vehicle industry has not only evolved into a new pattern of Chang'an, SAIC-GM-Wuling, Hafei, Changhe, and Jiabao, but the biggest change is that their respective market shares have undergone certain changes. table). The biggest change in market share is the "sudden force" of SAIC-GM-Wuling. In the first half of this year, SAIC-GM-Wuling sold 1,497,556 micro-vehicles, and its market share expanded from 25% last year to nearly 30%, an increase of 41.7% year-on-year. It ranks first in the country in the field of commercial vehicles, and it is the distance from the micro-vehicle boss Chang'an. It is getting closer and closer.
Regarding the trend of the mini-vehicle market in the second half of the year, the relevant person said in an interview with reporters last week that the sales volume of the mini-vehicle market will exceed 1.1 million units this year, an increase of more than 10% from last year. Moreover, the person also predicted that with the increase in market concentration, the current two major giants Changan and SAIC-GM-Wuling will further increase their sales concentration.
Dongfeng and SAIC strive to expand production capacity
It is an indisputable fact that the output value, sales volume, and profit of the mini-vehicle industry are low. In the past, the three major automobile groups in China except Dongfeng and SAIC had no time to attend to the micro-vehicle business of FAW. However, in 2004, Changan Automobile relied on the absolute advantage of the micro-vehicle industry to “squeeze†Dongfeng after sales to the automotive group’s “three-tier†sales volume. The group recognises and excavates again.
In contrast to Dongfeng’s initial involvement in the micro-vehicle business, based on the production capacity of 200,000 micro-vehicles, SAIC-GM-Wuling’s investment in micro-vehicles this year is “bigâ€. At the beginning of June, 300,000 engine plants with a total investment of 3.2 billion yuan were started. Immediately afterwards, the company invested RMB 300 million in the acquisition of Qingdao Suizhong Automobile. With the acquisition of Qingdao Suizhong, SAIC-GM-Wuling can add nearly 70,000 vehicles. SAIC said that by 2010, the production and sales volume of SAIC-GM-Wuling will reach 500,000 vehicles, and it will strive to become the most influential mini vehicle company in China.
Chang'an, FAW's late-coming striker
With the follow-up and pressing of SAIC and Dongfeng, Changan, the “boss†of the mini-vehicle industry, did not make any significant investment this year, but with its products accumulated in the mini-vehicle market for many years and its own R&D advantages, it also played. A series of combination punches. On the one hand, it launched a price war based on a series of rich product lines. On the other hand, it launched a new Changan Radium G-powered car with the most advanced and independently developed G-Series 1.3L engine in its class.
Compared with Dongfeng, SAIC, and Changan, FAW's Jiabao has performed poorly this year, not only losing market share from 10% last year to 6% this year, but also ranking in the micro-vehicle industry from last year's ranking. Four fell to the fifth. However, industry sources said last week that as the huge losses of FAW Group emerged in the first half of the year, FAW Group will definitely launch a corresponding revitalization or rescue plan in the second half of the year. This piece of Jiabao mini vehicle will also be a force for FAW to launch. One of the important business boards is faster, otherwise, the position of its automotive group sales boss may be difficult to guarantee this year.