Automakers' investment requirements for 4S stores have fallen to record lows. The reporter learned that SAIC is conducting a new round of 4S shop investment activities. It is worth noting that SAIC has launched an entrepreneurial low-cost 4S shop model. The lowest input cost is only 600,000 yuan. The industry believes that both auto companies and dealers have realized that the auto industry that has been booming in the past decade has completely returned to rationality. The once unattainable auto 4S shop has gone down the altar and become more and more investors. Investment products at your fingertips. Diversion Tube,Graphite Tube,Diversion Plate,Graphite Diversion Tube Henan Carbons New Material Technology Co., Ltd. , https://www.hncarbons.com
Building a 4S shop requires only 600,000. The slogan of SAIC's recruitment is “only 1 million, round your 4S shop business dreamâ€. In the introduction of specific entrepreneurial low-cost 4S stores, there are markets for less than 40,000 cars per year, and markets with less than 20,000 cars per year. For these markets, the investment in building 4S stores is 1 million yuan and 600,000 yuan, of which, for the low-cost F2 4S shop with an input cost of 600,000 yuan, the number of exhibition vehicles is only 3, and the number of after-sales stations is 2.
It is understood that SAIC is not the first car manufacturer to reduce the input cost of 4S stores. In the first quarter of 2015, the second-tier luxury brand Volvo announced a new round of dealer expansion plans in China, indicating that the future franchisees will follow the investment quota. Grading, the minimum investment is 2 million to 3 million yuan, the maximum investment is 16 million to 18 million yuan, the facility area can be compressed to 500 square meters, and the booth and workstation will be reduced to 1 and 2. In contrast, low-investment dealers have an average annual sales target of 50 units in the first five years, while high-input car dealers are required to reach 600 units.
Cui Dongshu, secretary general of the National Passenger Car Information Association, said that although the investment in the 4S store of the self-owned brand is relatively low, it generally has to be more than 5 million yuan, and the cost of any 4S shop of the mainstream joint venture automobile brand is in the tens of millions. Especially in the luxury car market, all brands have improved their overall competitiveness through in-store decoration and scale. In everyone's impression, the construction of 4S stores with a capital of 2 million yuan and 1 million yuan is simply a fantasy.
The downturn in market investment has attracted investors from the threshold of automakers. In the opinion of auto expert Jia Xinguang, the return period of investing in 4S stores has become longer. “Because the growth of the auto market is slowing down, major brands are distributing and distributing. Merchants are selling at a reduced price, and the profit of selling cars has become very thin."
According to data released by China Association of Automobile Manufacturers (hereinafter referred to as “China Automobile Associationâ€), in 2015, China's automobile production and sales completed 24,503,300 and 2,459,760 respectively, both hitting record highs, but only increased by 3.3% and 4.7 respectively compared with the previous year. %, among which, the sales growth rate is the lowest in the domestic auto industry in the past three years. At the same time, the data released by the China Automobile Dealers Association recently showed that in 2015, only 21.8% of dealers achieved profitability, 48.5% of dealers achieved breakeven, and 29.7% of dealers were at a loss.
"The previous huge profits will never come again, and the market can only become more and more cruel." This is the most heard sentence of the Beijing Business Daily reporter in the interview. Under the double pressure of internal and external troubles, the decline of dealers' profits has become an indisputable fact.
Time to return to the hot car market in 2003, Southeast Lingshuai needs to increase the price of nearly 10,000 yuan to mention the current car, the price increase of 2000 yuan, the Guangzhou Automobile Honda Accord price increase of 20,000 yuan. But look at it now, the current parity or even a loss of selling cars abound.
Some insiders said that the return on investment cycle has become longer or even not profitable, which has caused many dealers of automobile brands to retreat. Xiao Zhengsan, secretary general of the China Automobile Dealers Association, believes that the number of dealers looking for other investment opportunities in 2015 has increased compared with the previous year.
Fading the halo to diversify In the past decade, the domestic auto industry has maintained rapid growth. From 1999 to 2014, domestic auto production and sales maintained rapid growth, with an average annual growth rate of 19.3%. At the same time, the automotive 4S shop industry is also hot. Jia Xinguang revealed that in the most popular stage of 4S stores, authorized dealers of major brands can basically achieve a one-year return, and many luxury or best-selling car brands are difficult to obtain. "In the case of Guangben and Audi, authorized dealers at that time must take the car by fare increase. Especially Audi, it is said that an indicator should be increased by 100,000 yuan at that time." Jia Xinguang said.
Back to the present, the actual situation of the market has not allowed the 4S shop to "lie down and make money." Automotive expert Zhang Zhiyong said that the way automakers have begun to attract dealers has begun to change. “Automotive manufacturers are starting to reduce the investment scale of investors. Due to the high cost of the 4S model, many brands are also trying to develop business models such as 3S, 2S, and city showrooms. This will not only reduce the cost of building stores and operations, but also ease dealer pressure. Can achieve the planning of the occupation of the market." Zhang Zhiyong said.
Jia Xinguang believes that the future automobile sales market will present a diversified development trend. “4S stores will continue to exist, but they will not only be limited to the model of brand monopoly. At the same time, emerging auto e-commerce is gradually emerging as an emerging force. The most important thing is that with the new version of “Automobile Sales Management Measures†(Request for The introduction of the draft of the opinion, the future sales of cars, e-commerce and other ways will get more room for development." Jia Xinguang said.
According to the information, Article 9 of the new version of the "Automobile Sales Management Measures" (Draft for Comment) clearly states: "A dealer who sells a car that has not been authorized to be sold by a supplier, or an imported car that has not been authorized to be sold by an overseas automobile manufacturer, shall be written. The form makes a special express and reminder to the consumer and clearly informs the consumer of the responsible subject. This means that the dealer can sell a car brand that is not authorized by the supplier.
In addition, the new version of the "Regulations for the Maintenance of Motor Vehicles" was officially implemented on January 1 this year. Consumers have the right to choose their own vehicles. They can not go to the 4S shop for maintenance during the warranty period. This is also a blow to the development of 4S stores.