In 2014, under the background of rapid economic growth, China's lubricant industry experienced industrial pains and entered a new stage of steady growth at a low speed. In the face of huge market potential, China's lubricant companies face both challenges and opportunities. Only by grasping opportunities and taking advantage of opportunities, according to customer demand for high-grade and personalized development, further enhance service capabilities and achieve synergies in the upstream and downstream brands and the industrial chain. Development can seize the opportunities in the future competition. Lubricants industry entered a period of low growth The data shows that in 2014, the consumption of lubricants and greases in China was about 7.6 million tons, which was roughly the same as in 2013. In recent years, China's economy has entered a period of moderate and high-speed growth and a relatively stable “new normal†period. The lube market as a barometer of economic development is also facing a new round of structural adjustment and reshuffling. As the world's second largest consumer of lube oil, China's lubricant market has great potential. From the data of many related industries, the demand for lubricants market in China will continue to rise steadily at a low rate. Lubricants are mainly used in automobiles, steel, aviation, ships, hydraulics, machinery, etc. Among them, automotive lubricants and industrial lubricants account for about 80% of the total demand for lubricants. Industrial lubricants are greatly affected by the domestic economic situation, and the demand for macroeconomic recovery will increase. In recent years, the annual increase in the number of civilian vehicles has gradually increased, so that the demand for vehicle lubricants has gradually stabilized. In 2013, China's auto industry saw a double-digit growth in 2011 after falling to a low point and a slight development in 2012. The annual auto production and sales reached 22,116,800 cars and 2,198.41 million cars respectively, and continued to be the world's largest auto market. At the China International Lubricant Product Development Summit Forum held on November 19, 2014, industry experts stated that with the rapid increase in China’s car ownership, it is expected that by 2015 or 2016, China’s total amount of lubricants will approach 10 million tons. Become the world's largest consumer of lubricants. It is undeniable that the "new normal" of low-speed growth in the lube market cannot cover many problems in the industry, and the heated competition in the market places higher demands on domestic lubricant companies. High-end market competition is heating up Lubricant products have a strong industry relationship. The main categories of industry and manufacturing, such as automobiles, steel, shipbuilding, and real estate, have different types of lubricants. Therefore, changes in the lubricating oil market are closely related to the development of China's industrial and manufacturing industries. In the future, the demand structure of lubricants will be more complicated and diversified. The industrial oil and vehicle oil fields will surely produce more subtle consumer demands and need to adjust the structure of the lubricant industry. For example, with the increase in car ownership, the demand for vehicle lubricants has soared. Many owners are willing to choose to support maintenance, maintenance of vehicles and increased investment in high-end lubricants, which will bring huge profit margins for the development of automotive lubricants. For industrial enterprises, as the level of manufacturing industry continues to increase, the equipment used is also becoming larger and more precise. Different working conditions require more subtle lubrication product types and lubrication technologies. The traditional lubricating oil business model has been broken down and replaced by specialized, integrated management models and business concepts centered on customer needs. In addition, the domestic lubricants market is further subdivided and competition will be more concentrated in the high-end lubricant market. The huge lube oil market potential in China also attracts more and more international brands. In addition to traditional European and American well-known brands such as Shell, Mobil, etc., Russia, Germany, South Korea and other lubricant companies have also entered the Chinese market. These international brands have hit the domestic high-end lubricants market with mature business models and high-quality products and services. Domestic lubricants can no longer rely on price competition, should start with product quality, brand, technology, services and other aspects, enhance the overall competitiveness in order to gain a firm foothold in the high-end market. Satisfy customer needs to enhance competitiveness To improve the comprehensive competitiveness of lubricating oil, it is necessary to abandon the traditional "product-centric" concept and change to the "service-centered" concept and organically integrate manufacturing and service. Sinopec Lubricating Oil Company has become the lubricant professional company with the largest production and sales volume in the Chinese market by virtue of its quality and service advantages. Many well-known companies stated that their excellent service has impressed them and is one of the important factors for continuous deepening of cooperation. With the refinement of market competition, services have gradually become an important part of the industry chain. Shell , Mobil and other international lubricant brands have made efforts to achieve localization in scientific research and services after entering the Chinese market to meet the demand of high-end markets for services. Sinopec Lubricants Co., Ltd., in order to meet the diverse needs of customers, performs oil selection, oil monitoring, replacement, and cleaning on behalf of customers, tailor-made and provides a package of lubrication solutions, forming the concept of “big service†in the lubrication business of China Petrochemical. The strategic cooperation with various industries has prompted lubricant companies to develop R&D technologies that are closer to the needs of customers in order to gain technological competitive advantage. This model of cross-border cooperation has become an important technology research and development model for China's lubricant industry. Sinopec Lubricants Co., Ltd. has established a joint laboratory with autos, steel and other companies through cross-border cooperation to develop special lubricant products for customers. This cooperation model allows the Great Wall Lubricant brand to have a strong technical competitive advantage in all walks of life. In the automotive industry, the Great Wall brand has a market share of more than 65% in the vehicle oil loading and service oil markets. "Manufacturing service providers are not simply manufacturing and service, but the organic integration of manufacturing and service. In the final analysis, they are enhancing the ability to create value for customers," said Song Yunchang, general manager of Sinopec Lubricants. Kids Chair,Kid'S Folding Chair,Kids Floor Chair,Kids Cartoon Animal Chair Wuyi Superior Leisure Products CO.LTD , https://www.tcsuperior.com