On July 28, the unveiling ceremony of Pulin Chengshan (Qingdao) Industrial Research and Design Co., Ltd. was held in Rongcheng, Shandong.

The company is located in Qingdao Rubber Valley Park in Shandong Province and is a subsidiary of Pulin Chengshan (Shandong) Tire Co., Ltd.

According to reports, the company has five research and development departments, 12 research rooms, the research scope covers product planning, tire technology research and development, simulation, process research, material research, formula design, intelligent manufacturing, tire testing, tire and vehicle performance matching. And so on.

In addition, an expert committee composed of well-known domestic industry experts will integrate the existing technology of Pulin Chengshan to form a complete tire development system and tire supporting system.

It is understood that Pulin Chengshan (Qingdao) Industrial Research and Design Co., Ltd. has office conditions, plans to invest 200 million yuan for various tasks in three to five years.

The goal is to develop the technical R&D team to 107 in 3 years, 9 to 11 members in the expert committee, and R&D expenditures to account for more than 3% of sales.

The company said that this move can effectively improve the R & D design level, design output rate, and increase the proportion of high-end automotive market.

They believe that domestic tire companies should participate in market competition, and should shift from cost and price to branding and technology.

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