Auto dealership data shows that imported car sales surged 80% in 2010

China's auto market in 2010 has been a grand curtain call. The sales of more than 18 million vehicles throughout the year have rejoiced the auto industry. However, the data released recently showed that the increase in imported cars exceeded 80%, which surprised the market.

The high growth of the imported car market in China cannot be ignored. Yesterday, data from the China Automobile Dealers Association stated that the number of imported cars on the imported vehicles is expected to reach 650,000 in 2010, an increase of more than 80% year-on-year. The growth rate of imported cars is more than twice that of domestic cars.

He Liming, president of the China Association of Automobile Circulations and president of the China Federation of Logistics and Purchasing, told reporters that the Chinese imported car market has achieved high-speed benign development in response to market changes and policy adjustments. Since the beginning of this year, the performance has been very active and has grown rapidly. From January to October, 645,700 vehicles of various types were imported, a year-on-year increase of 1.1 times.

Su Weiming, executive vice president of VW China, told reporters that VW imported automobiles have been established for five years. “In the first year, our sales volume was 5,000 units, and the second year was 10,000 units. This year will exceed 40,000 units.” China's imported car market is booming. The demand made him quite excited. He said, "The average number of imported vehicles in the Phaeton [Review Photo Forum] is about 400 units per month, which means that it can sell for about a year. Phaeton's two-thirds of global sales this year are all completed in China!" In the past, the luxury car market in the United States was the largest in the world. The position of this boss will be China later."

Consumption upgrade is the main incentive for the rapid growth of the imported car market this year. According to the relevant personage of the marketing department of China National Automobile Industry and Trading Co., Ltd. (hereinafter referred to as China Automotive Trading Co., Ltd.), the sales of imported vehicles from nine provinces and cities have increased by more than 100% this year, including the promotion of consumption upgrade in the eastern coastal areas. The demand for imported cars is strong. The developed provinces such as Zhejiang, Jiangsu, Shandong, and Guangdong have all resumed rapid growth and become major contributors to the rapid growth of the imported car market in 2010. The underdeveloped Sichuan and Jiangxi growth rate also reached more than 100%.

In addition, the adjustment of the model structure is one of the reasons why imported car sales are so hot. According to statistics from China Automobile Trading, the growth rate of 1.5L-2.5L small-displacement, entry-level imported vehicles is very obvious, and luxury car brands have accelerated the pace of downshifting.

The source said that the company has adjusted its product structure this year, increased the share of compact, small and medium-sized displacement products, and sold very rapidly.

Mr. Shi Hejunzhi, chief operating officer of Nissan Motor Global, told reporters that the high growth potential of China's premium cars is an important market for them. Nissan’s luxury car, Infiniti, has sold more than 10,000 units in China this year and hopes to double it next year. The reason for their success is that Infiniti is a model adapted to the American market. When it entered China, it made structural adjustments to its products. The model with smaller displacement, better power, and better energy-saving performance was introduced into China, and the market responded well.

The hot market for imported cars has made it difficult for luxury vehicles to purchase cars in the terminal market. As of now, dealers of Porsche, Audi and BMW have all indicated that they are out of stock. "Only the order in hand has been queued until March next year," said a boss of Porsche dealership in Shanghai.