Production and sales increase year-on-year SUV or price increase

The SUV's heat is comparable to the current high temperature of 40 degrees Celsius. Last month, the SUV became the only growth model in passenger cars, with production and sales increasing by more than 40% year-on-year. SUVs are raging behind the boom, dealers generally believe that the price war in the second half of the SUV will further intensify.

Joint venture brands fully counterattack

According to the latest statistics released by China Automotive Industry Association, in July, the top ten brands for SUV sales were: Haval, Tiguan, Honda CRV, IX35, Maverick, Highlander, Q5, Hacker, RAV4 and CS35. 10,000 vehicles, 16,600 vehicles, 13,500 vehicles, 13,300 vehicles, 9,500 vehicles, 0.90 million vehicles, 0.90 million vehicles, 0.87 million vehicles, 0.72 million vehicles, and 0.61 million vehicles. The above ten brands accounted for 55.06% of the total SUV sales.

Among them, Haval took 36,500 units firmly on top of the month, H6 and M2 sold 18,000 and 12,000 units respectively to lay a solid foundation for the Haval brand; Changan Ford Escaped Tigers into the top five, trapped by production capacity restrictions. Slight improvement; Dongfeng Honda CR-V, Nissan Hacker, Toyota Highlander and RAV4 entered the top ten sales, respectively, and contributed to the Japanese recovery in China. In addition, it is not difficult to find that in addition to Haval and the CS35, the top ten SUVs entering the sales are all joint venture brand models, and the joint venture brand has comprehensively counterattacked and compressed its own brand's living space.

The price war is inevitable

Behind the spurt of the faction, SUV this market's scent in the second half may be difficult to enjoy themselves. Bear the brunt, the price will see the expansion. At present, the reporter learned from the auto market, the top ten sales of a variety of cars have thousands of thousands of million discount, such as Beijing Hyundai ix35 highest comprehensive offer 40,000 yuan, new wins 8,000 yuan discount, Dongfeng Nissan new hackers all Department of preferential Yuan and so on. Dodge Coolway, Nissan Qijun, Toyota Highlander, Prado also gave a discount ranging from 10,000 to 40,000 yuan. High-end SUV is given up to 10 million discount. In July, the Volkswagen Touareg had a price cut of 100,000 yuan, the BMW X1 had a maximum discount of 84,000 yuan, the Mercedes-Benz GLK350 had a discount of 70,000 yuan, and the Audi Q7 had a price cut of 50,000 yuan.

Not only are there price pressures, there are also a number of new SUVs in the second half of the year. Like JEEP new free light, Toyota new RAV4, Haval H2, Changan Mazda CX-5 will be listed on the market. A Shanghai Volkswagen dealer told the reporter, "In addition to the pressure from new cars and competing products, the full release of manufacturers' production capacity in the second half of the year will also bring enough room for the further decline of hot SUV prices."