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As the world's second largest consumer of lube oil, the ups and downs of the lubrication industry have affected the nerves of the world's lubrication industry. A few days ago, Great Wall Lubricating Oil Marketing Director Xu Jian revealed that the actual demand for lubricants in China reached a record high, reaching a historic 7.5 million tons.
As the largest developing country in the world, although the proportion of China's three major industries is not balanced, their respective total amounts are still huge, which also imposes multiple requirements on the lubricant industry. A notable example is that with the rapid increase in the number of car ownership in China, the scale of the car's aftermarket has also expanded, and the demand for vehicle oil has gradually increased. How to launch products that meet market characteristics and user needs according to China's complex and diverse automotive market is an important criterion for testing the strength of a lubricant company. Taking Great Wall Lubricants as an example, in the automotive oil OEM market, Great Wall has established cooperative relations with 90% of China's mainstream car companies, including foreign brands, and its market share has reached 65%.
In 2013, the global lubricant demand was 39.6 million tons. In 2015, global lubricant demand will reach 41.7 million tons per year. Looking around the world, the world's 15 largest lubricants manufacturers, such as Mobil, Shell, and Great Wall, accounted for 1% of the total number of lubricant manufacturers, but they controlled more than 60% of global lubricant sales. For example, in the Chinese market in 2013, the total sales volume of Great Wall Lubricants was the No. 1. Among them, the sales volume of packaging oil was the first, and the vehicle oil and industrial oil also had significant growth compared to last year. Due to the existence of Great Wall and Kunlun, international lubricant manufacturers have lost their absolute dominance in the high-end market. The results of customer satisfaction survey in 2013 showed that Great Wall Lubrication's overall service satisfaction ranks first.