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Liugong is known as the vanguard of China's construction machinery industry. On the basis of strengthening its own capital strength, Liugong will continue to expand its product line and market coverage rate with the help of mergers and restructuring to achieve leapfrog development.
In the first half of the year, it is better
On July 19, Liu Xiaohua, chairman of Liugong Group, revealed a group of financial data during an exclusive interview with reporters: From January to June, Liugong Group's sales revenue was 5.31567 trillion yuan, a year-on-year decrease of 14.1%; total sales of 1973 units, year-on-year It decreased by 18.3%.
Wang Xiaohua said: "Although the performance in the first half of this year still dropped year-on-year, it has been improving month by month."
In Wang Xiaohua's view, the financial crisis has provided Liugong with a good opportunity to seize market share. He provided a set of “pretty dataâ€: As of June 30, Liugong had exported a total of 1,604 machines, and the total amount of machine and accessories exports was 427 million yuan. Among them, the loader’s share of China’s export market increased by 6.8 percentage points year-on-year, sales revenue was the highest, and sales volume was the second; the excavator’s export market share increased by 10 percentage points, sales were the highest, exports were the third, and road rollers accounted for China’s export market share has risen sharply by 12.6%, ranking third in exports from 2008.
Construction machinery is an industry closely related to investment in fixed assets. The main requirements are real estate, infrastructure such as roads and railways, metallurgical mining and exports. As 4 trillion investment is mainly invested in the infrastructure industry, construction machinery is the most obvious industry driven by policy investment.
Wang Xiaohua told reporters that the impact of the financial crisis on the construction machinery industry in China is continuing and will improve in the second half of the year. It is expected that the entire industry in China will decline by more than 15% for the whole year, but the global construction machinery market will decline by about 30% throughout the year.
"To cope with the crisis, we started from reducing expenditures, cutting inventory, keeping cash flow, and maintaining market share. My idea is to strive to make the company keep fit, and strive for a higher level in internal management and control." Wang Xiaohua said.
Technological innovation is fundamental
Liugong started with the development of wheel loaders. On October 1, 1966, it successfully produced the first Chinese wheel loader Z435 that passed the expert appraisal, and started a new era of Chinese loaders. Liugong had also been listed on the list of multinational giants in Europe and America to acquire companies, but LiuGong has always made it clear that cooperation can, but Liugong must control and LiuGong brand develops independently.
According to reports, in the eight years of technical cooperation with Caterpillar, Liugong has sent 300 technicians to study and train in the United States, applying the introduced technology to the company's new series of products.
LiuGong also successively produced excavation loaders with the United States Keys to jointly manufacture gearboxes and drive axles with German ZF. The products of the Liuzhou ZF Joint Venture Company have become the preferred configuration for domestic high-end construction machinery products and export products; in Australia in 2004 The first overseas subsidiary was established to use Australia as a base for product R&D, testing, and promotion. Japan's Toshiba hydraulic valve technology and the United States Cummins diesel engine and other key components were successively introduced for international support.
Yang Yichuan, vice president of Liugong, told reporters: “Liugong has already broken technical fears. We have formed our own innovative technologies on key components such as valves, bridges, and gearboxes.â€
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