Equipment Manufacturing: Decline in Market Demand, Adjustment and Upgrading of Industrial Structure

In 2011, China's equipment manufacturing industry under the severe challenge of significantly slowing down the “troika” of investment, exports and consumption, the overall economic efficiency of the industry remained stable, and the scale of production of major products was properly regulated. The adjustment of the economic structure of the industry was significant, and high-end equipment and major technical equipment continued to make new breakthroughs.

According to the 2011 data, it is not easy for the machinery industry to achieve revenue growth of more than 25%, profit growth of nearly 20%, and export growth of 25%. However, looking back at the past 10 years, 25% of production and sales growth is at the 10-year average level. Looking back at the 2011 full-year operating process, while the absolute number of major economic indicators kept growing, the growth rate decreased month by month, showing a high level after the previous low. The trend.

Analyze the demand for various types of equipment in the domestic market in 2011, and the larger part is the continuation of growth-preserving investment projects during the international financial crisis. The large amount of production capacity accumulated by the industry itself was gradually released after a "careful" test of the market reaction. However, the market was unexpectedly prosperous. The industries with strong industries did not shoulder the mission of creating a new "blue sea", but instead brought these industries into the market. Unpredictable "Red Sea".

For example, the cancellation of high oil prices and related preferential policies led to annual sales growth of less than 3%; the safety of nuclear power caused by the Japan earthquake and the confidence crisis in railway equipment caused by domestic high-speed rail accidents; and strategically emerging industries such as wind power equipment with high expectations for the industry With the rapid overcapacity of photovoltaic equipment and the decline in efficiency, upstream companies have been surprised. These major events have seriously affected the market demand from the perspective of the industry chain, resulting in a large number of parts and components supporting enterprises, especially small and micro enterprises, with shrinking orders and difficulties in operation.

In 2012, the external development environment of equipment manufacturing industry is not optimistic. From the perspective of macroeconomic growth, most agencies are forecasting an increase of 8%. The downturn effect of economic growth will have an impact on the equipment manufacturing industry. The direct effect is that market demand will decline and price competition will intensify.

From the perspective of the international market, domestic product exports are not optimistic. From the industry point of view, the export data of construction machinery and automobiles in the previous year attracted eye-catching, and the domestic machinery industry has fierce competition. It is believed that the competition in overseas markets has also gradually increased.

It is expected that in 2012, the demand for major users of the equipment manufacturing industry, such as automobiles, ships, nuclear power, railways, and real estate, will continue to slump, and the main market focus will be on the three areas of people's livelihood, industrial upgrading, and emerging industries.

Specifically, the people's livelihood area needs to focus on the power energy security for the construction and transformation of hydropower, nuclear power, and power grids; the large-capacity and long-distance transportation equipment and related equipment industrial chains such as high-speed rail, urban rail transit, and subway; The real estate market with housing construction as the core is expected to gradually stabilize after “Big Waves Ebb Tide”, which will play a leading role in market demand for construction machinery and electrical and electric appliances; the state’s policy investment and subsidies for agriculture, forestry, fishery and animal husbandry, and water conservancy construction are expected to continue to increase. .

Overall, 2012 is a year in which the equipment manufacturing industry continues to deepen its industrial restructuring and structural upgrading. It requires that the equipment manufacturing industry must speed up the upgrade, and it is necessary to leapfrog from electrification to digitization to meet the needs of the times. During the “Twelfth Five-Year Plan” period, instrumentation and metering related to digital control technology, numerical control systems, low-voltage electrical appliances, and related industrial software and IoT technologies will usher in a period of development opportunities. At the same time, in emerging industries, we must focus on the development of new energy vehicles. With the combined effect of policy guidelines and market cultivation, energy-efficient and new energy vehicles will surely usher in full-scale development.